These days, for a local store or any business for that matter, not having a website is like missing half of your identity. As far as brand equity is concerned, it would be best to have an online version of whatever you run in the real world. People will talk about your brand online, whether through forums, blogs or social networks. You can protect your brand by giving them an official source of information. For local stores, this has become far easier than it was a few years back. Pre made online shops are now available to business owners who want to set up shop online immediately.
The world of ecommerce is more than just putting up a pre made ecommerce site and letting it run. It is competitive. The internet is like the great equalizer and no matter how big your brand is in the real world, when you set up your easy to use online store for the first time, you will be in tough competition with other merchants to rank for your target keywords.
The answer to this is online marketing. Like its traditional counterpart, it requires work - there's the technical side to it that may not be the same as offline marketing but essentially the goal is similar: to get people to notice your brand.
On the technical side, you can start by employing search engine optimization or SEO. These are little tricks you can do to your pre made online shops to get it to rank for particular keywords in search engines like Google, Yahoo and Bing. For example, you can add keywords to the meta data of your website, particularly to the page titles and your meta descriptions. Another thing to focus on is adding keywords to the ready made website's content itself. Search engines send out bots or spiders to crawl your website every so often, the content they crawl is saved on their index which is served up to searchers every time they type in what they are looking for - presumably these are the same keywords that you are targeting for your pre made ecommerce sites.
You also need to do some link building for your http://www.shopster.com/2400.html. This is actually a subset of search engine optimization. Here, you need to get other relevant websites to point to your pre made ecommerce sites, preferably using keywords as your anchor text. In search engines, links to your site acts like a vote of confidence, the more you have of it, the better you rank. You can try submitting your easy to use online stores to directories under the retail category or doing link exchange with other online merchants. You can also launch a press release campaign with links pointing back to your site.
Search engine optimization is a long-term activity that will help your brand achieve greater visibility online. There are many factors that can contribute to the success or failure of your SEO efforts for your http://www.shopster.com/2400.html. It is something that you can do yourself or hire a professional to help you out, but whatever you decide, it needs to be done consistently.
Provided by dopiks
e-Marketing Team
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