Using social media e-Marketing to
plan and measure a strategy campaign
You can
use this easy guide for dissecting some social media facts about the
five most popular networks. We then offer you some easy-to-follow ideas to implement
into your own strategy for your particular needs.
Facebook
1. The
average Facebook user has 130 friends.
2. More
than 25 billion pieces of content (web links, news stories, blog posts, notes,
photo albums, etc.) is shared each month.
3. Over
300,000 users helped translate the site through the translations application.
4. In e-Marketing More than 150 million people engage with Facebook on external websites
every month.
5.
Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s
Global
Top 100 websites have integrated with Facebook.
6. There
are more than 100 million active users currently accessing Facebook through
their mobile devices.
7.
People that access Facebook via mobile are twice as active than no mobile users
(think about that when designing your Facebook page).
8. The
average Facebook user is connected to 60 pages, groups and events.
9.
People spend over 500 billion minutes per month on Facebook.
10.
There are more than 1 million entrepreneurs and developers from 180 countries
on Facebook.
Twitter
1.
Twitter’s e-Marketing
web platform only accounts for a quarter of its users –
75% use third-party apps.
2.
Twitter gets more than 300,000 new users every day.
3. There
are currently 110 million users of Twitter’s services.
4.
Twitter receives 180 million unique visits each month.
5. There
are more than 600 million searches on Twitter every day.
6.
Twitter started as a simple SMS - text service.
7. Over
60% of Twitter use is outside the U.S.
8. There
are more than 50,000 third-party apps for Twitter.
9.
Twitter has donated access to all of its tweets to the Library of Congress for
research and preservation.
10. More
than a third of users access Twitter via their mobile phone.
LinkedIn
on May 5
2003.
2. There
are more than 70 million users worldwide.
3.
Members of LinkedIn come from more than 200 countries from every continent.
4.
LinkedIn is available in six native languages – English, French, German, Italian,
Portuguese and Spanish.
5.
Oracle’s Chief Financial Officer, Jeff Epstein, was headhunted for the position
via his LinkedIn profile.
6. 80%
of companies use LinkedIn as a recruitment tool.
7. A new
member joins LinkedIn every second.
8.
LinkedIn receives almost 12 million unique visitors per day.
9.
Executives from all Fortune 500 companies are on LinkedIn.
10.
Recruiters account for 1-in-20 LinkedIn profiles.
YouTube
1. The
very first video uploaded was called “Me at the Zoo”, on 23rd April
2005.
3.
YouTube receives more than 2 billion viewers per day.
4. Every
minute, 24 hours of video is uploaded to YouTube.
5. The
U.S. accounts for 70% of YouTube users.
6. Over
half of YouTube’s users are under 20 years old.
7. You
would need to live for around 1,000 years to watch all the videos currently on
YouTube.
8.
YouTube is available in 19 countries and 12 languages.
9. Music
videos account for 20% of uploads.
10.
YouTube uses the same amount of bandwidth as the entire Internet used in 2000.
Blogging
2. There
are currently 133 million blogs listed on leading blog directory Technorati.
3. 60%
of bloggers are between the ages 18-44.
4. One
in five bloggers update their blogs daily.
5. Two
thirds of bloggers are male.
6.
Corporate blogging accounts for 14% of blogs.
7. 15%
of bloggers spend 10 hours a week blogging.
8. More
than half of all bloggers are married and/or parents.
9. More
than 50% of bloggers have more than one blog.
10.
Bloggers use an average of five different social sites to drive traffic to their
blog.
So now you
have an overview of some key information about your customers and their behaviors
online.
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